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Engaging Journalists Using Twitter
By Adam Lovinus, Associate Editor What is a journalist looking for on Twitter? News, of course! A better question is, How is a journalist looking for news on Twitter? A savvy journalist uses Twitter to...
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Top Eight Ways to Avoid Your Press Release Becoming Spam
By Courtney McManus, Associate Editor Journalists today get hundreds of press releases per day, spanning all topics and industries. Because of this, they scan releases quickly in their rush for news...
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Walking the Fine Line between Hard Sell and a Commercial When Writing a Press...
By Adam Lovinus One of the most common pitfalls in drafting a press release is injecting it full of copy that belongs in an advertisement. Think of advertisements and press releases as being cousins:...
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Why Do Certain Stories Travel In Social Media While Others Don’t?
I’m sure this has happened to you too. You get really busy with work and fail to read or check the news for a few days. But when half of your day is spent with Twitter going in the background, you...
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Does Social Media Really Drive News Consumption?
Social media has been hyped as changing consumer behaviour but how much impact does it have on how people consume news? According to a recent survey by the Pew Research Centre, social media may not...
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Engaging Journalists Using Twitter
By Adam Lovinus, Associate Editor What is a journalist looking for on Twitter? News, of course! A better question is, How is a journalist looking for news on Twitter? A savvy journalist uses Twitter to...
View ArticleClik here to view.
Top Eight Ways to Avoid Your Press Release Becoming Spam
By Courtney McManus, Associate Editor Journalists today get hundreds of press releases per day, spanning all topics and industries. Because of this, they scan releases quickly in their rush for news...
View ArticleClik here to view.
Walking the Fine Line between Hard Sell and a Commercial When Writing a Press...
By Adam Lovinus One of the most common pitfalls in drafting a press release is injecting it full of copy that belongs in an advertisement. Think of advertisements and press releases as being cousins:...
View ArticleClik here to view.
The Difference In Discussion Of Pop News And Real News In Social Media
I just got back from a vacation in which I completely unplugged myself from all. Even social media. It was actually quite nice to do that for a week. Although, when I did that, I enjoyed my vacation,...
View ArticleHow to Write Like a Journalist
By Tannette Johnson-Elie The press release is an important part of the PR toolbox and if written effectively, it could generate media coverage. But if it’s too dull, confusing or self-serving, then...
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